WORKSHOP

MALAYSIA SOCIAL MEDIA WEEK 2017

MSMW WORKSHOP

09:00AM

Registration

09:30AM

WORKSHOP 1: Digital Marketing Strategy from Awareness to Activation

Andrew Chow- Founder, Ideas & Concepts


Synopsis:

Digital Marketing isnt new but the challenge is constantly adapting our strategies to leverage emerging or existing trend. Besides the convergence of owned, earned and paid media; Digital Marketing is also instrumental in merging social networking with ecommerce. With video being the new king of content creation and bots replacing online customer service professionals, how can brand prepare themselves for the new digital marketspace and up their game? This talk outline the 2018 trends and opportunities available for brands to connect with digital consumers.

Outline:
  • 10 Trends in the Digital Marketing
  • Components of Digital Marketing
    • Search Marketing
    • Display Advertising
    • Content Marketing
    • Social Media Marketing
    • Influencer Marketing
    • Client Relationship Marketing
    • Niche Digital Marketing
  • 10 Marketing opportunities most brands may have ignored

Duration : 3 Hours

Speaker:
Andrew Chow is a driven goal-getter, visionary and resourceful person; commonly nicknamed ideasandrew on social media. He is a passionate social media strategist, a professional speaker, best-selling authors of 3 books and also a serial entrepreneur. He is Linkedin top 1% in his network and industry with a Social Selling Index of 82 on average. Current Andrew is also a lecturer in 7 adult learning institutions in Singapore
11:30AM

Tea Break

11:45AM

WORKSHOP 2: How to Establish Yourself as a Thought Leader

Shane Dallas- Founder, The Travel Camel

01:45PM

Lunch

02:45PM

End

Disclaimer: The programme is correct at the time of publication. The organizers reserve the right to make changes to the event programme without prior notice

ORGANISED BY

About Us


Social Media Chambers (SMC) is a premier non-profit organization dedicated to advocating and advancing the discipline of credible social media.

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Our Contacts

MALAYSIA SOCIAL MEDIA WEEK 2017 SECRETARIAT,
No.73 Jalan TPK 2/8
Taman Perindustrian Kinrara,
7180 Puchong, Selangor, Malaysia

(+603) 8070 7666
(+603) 8070 0666