9.30am – 10:00am

Welcome Remarks

10:00am – 10:30am

Opening Keynote

10:30am – 11:40am

Topic: The Art of Immersive Digital Story Telling in a Disruptive World

Facts tell but stories sell. The art of storytelling forms the cornerstone of content marketing. How do we stand out from the competition and emerge victorious in the age of disruption?

Sub Topics Main Speakers Info
360 Video Nick Tan Managing Director/ Founder Anonymous Production/ 360VR Asia
Photography Bosco Lim Jiahe Founder, Hearted Moments Studio
Doodle Kendrick Ng COO, Social Grooves
Moderator : Rob Lee
11:40am - 12:50pm

Topic: Social Media Conversation & Conversion

Content may be king but engagement is the queen of social media. How do we leverage conversational marketing and achieve better conversion rate from prospects to customers?

Sub Topics Main Speakers Info
Rules of Engagement Freda Liu Producer, Presenter, BFM89.9
Managing Negative Comments Peter Summersby Founder,
Social Media Intangible ROI Wong Yu Jin Founder, HealthPro Solutions
Moderator: Kiruba Shankar
12:50pm – 2:00pm


2:00pm – 2:40pm


2:40pm – 3:30pm

Topic: The Insights to Social Media Monitoring & Metrics

Intelligence comes from gathering meaningful information to support salient future business decisions. Why is monitoring so crucial and how we can be more effective in looking out for what’s important to us?

Sub Topics Main Speakers Info
Best Practices Kiruba Shankar CEO Business Blogging
Analytics Zoe Cairns Founder, ZC Social Media
Tools Sophie Bell Hootsuite
Moderator : Andrew Chow
3:30pm - 3:50pm


3:50pm – 5:00pm

Topic: Case Studies Sharing on Social Media Campaigns

Social media success is defined differently based on objectives and target audience. This is a great opportunity to learn valuable lessons from some of the prominent brands from their social media campaigns!

Main Speakers Info
Careyden Wee CEO, One Smart Star Asia
Christopher Tock CEO, ADAPT Venture
Yeoh Chen Chow Co-Founder, Fave
Moderator : Zoe Cairns
5:00pm - 5:30pm

Closing Keynote

About Us

Social Media Chambers (SMC) is a premier non-profit organisation dedicated to advocating and advancing the discipline of credible social media.

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(+603) 8070 7666
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