Programmes

MALAYSIA SOCIAL MEDIA WEEK 2018

Event Itinerary

4th July: Day 1 SUMMIT

8.00am – 9.00am

Registration

9.00am – 9.15am

Welcome Remarks

9.15am – 10.20am

Topic: Social Media Conversation & Conversion

Content may be king but engagement is the queen of social media. How do we leverage conversational marketing and achieve better conversion rate from prospects to customers?

Sub Topics Main Speakers Info
Rules of Engagement Freda Liu Producer, Presenter, BFM89.9
Managing Negative Comments Wan Hou Yin Managing Director, Gushcloud Malaysia
Social Media Intangible ROI Wong Yu Jin Founder, HealthPro Solutions
Moderator: Kiruba Shankar
10.20am – 11.25am

Topic: The Art of Immersive Digital Storytelling in a Disruptive World

Facts tell but stories sell. The art of storytelling forms the cornerstone of content marketing. How do we stand out from the competition and emerge victorious in the age of disruption?

Sub Topics Main Speakers Info
360 Video Nick Tan Managing Director/ Founder Anonymous Production/ 360VR Asia
Photography Bosco Lim Jiahe Founder, Hearted Moments Studio
Doodle Kendrick Ng COO, Social Grooves
Moderator : Rob Lee
11.25am – 1.00pm

Topic: The Insights to Social Media Monitoring & Metrics

Intelligence comes from gathering meaningful information to support salient future business decisions. Why is monitoring so crucial and how we can be more effective in looking out for what’s important to us?

Sub Topics Main Speakers Info
Best Practices Kiruba Shankar CEO Business Blogging
2018 Social Media Trends Sophie Bell Senior Customer Success Manager, Hootsuite
Analytics Syed Khalid Social Media Analyst, Bulb Communique
Smarter Social Media Monitoring Leads to Better Sales Praval Singh Senior Product Marketing Leader, Zoho.com
Moderator : Andrew Chow
1.00pm – 2.00pm

LUNCH

2.00pm – 2.30pm

Opening Keynote

2.30pm – 3.30pm

Youth & Social Media: Where is the fine balance between communication & work?

Main Speakers Info
YB Syed Saddiq Member of Parliament
Xandria Ooi Celebrity Speaker
Moderator : Stephen Doss Advisor, Malaysia Social Media Chambers
3.30pm – 4.50pm

Case Studies Sharing on Social Media Campaigns

Social media success is defined differently based on objectives and target audience. This is a great opportunity to learn valuable lessons from some of the prominent brands from their social media campaigns!

Main Speakers Info
Careyden Wee CEO, One Smart Star Asia
Christopher Tock CEO ADAPT Venture
Yeoh Chen Chow Co-Founder, Fave
Anton Diaz Travel Blogger, Our Awesome Planet
Moderator : Andrew Chow
4.50pm – 6.00pm

How digital media can complement traditional media?

Main Speakers Info
Oddie Randa Regional Director, Gushcloud
Meera Muhunthan Sales Director, Twitter Malaysia
Moderator: Shahul Hameed Founder & President, Malaysia Social Media Chambers
5.30pm – 6.00pm

Closing Keynote


5th July: Day 2 WORKSHOP

09.30am – 11.00am

Workshop 1: Creating Data-driven Social Media Strategy

From YouTube comments to Twitter chatter, your marketing team has no shortage of social media data. But while marketers read endless articles on the promise of data-driven marketing initiatives, it’s often difficult to move from social media listening to action. You’ll learn the A to Z of developing and growing your social media strategy and will leave with actionable insights that you can start putting to practice on Monday morning.

Sophie BellCustomer Success Manager, Hootsuite

11:30am – 1:00pm

Workshop 2: Zero Budget Facebook Marketing

Facebook marketing is more than just about ads and sponsored posts. Content creation and engagement are equally important. If budget is a challenge, find out how you can do more with less on Facebook at this workshop!

Marcus TeohFounder, Marcus Teoh Global

1:00pm – 2:00pm

LUNCH

2:00pm – 3:30pm

Workshop 3: Blogging for a Living

Why should I blog? What should I blog about? Where do I start? Who can I ask for help? Where can I do more research? All these questions will be answered by the award-winning author of “Blogging for a Living”, Grace Tan.

Grace TanFounder, WorkingWithGrace

4:00pm – 5:30pm

Workshop 4: How to have and All-Star Profile on LinkedIn

Your LinkedIn Social Selling Index (SSI) score is the sum total of your brand, engagement, networking and connections. This workshop will empower you with practical strategies on how to achieve All-Star status on LinkedIn.

Walter LimManaging Director, Cooler Insights


6th July: Day 3 WORKSHOP

09:30am – 11.00am

Workshop 1: Secrets to Video Marketing

Video is the real content for 2019. Everyone loves it but how are some brands better in video marketing than the rest? What are their tactics? This workshop unlocks many successful video marketers’ secrets from concept to distribution!

Anton DiazTravel Blogger, Our Awesome Planet

11:30am – 1:00pm

Workshop 2: The Art of SnapChat/Instagram Marketing for Brands

When the world is fighting for visibility and the audience’s span of attention is reducing rapidly, how can brands leverage Snapchat and Instagram to connect with the audience swiftly and effectively?

Rob LeeFounder, Relative Links

1:00pm – 2:00pm

LUNCH

2:00pm – 3:30pm

Workshop 3: Master the Game of Gamification

It is not about the playing of games. Gamification is the application of game-design elements and game principles in non-game contexts. Learn how to enhance engagement with target audience using gamification at this workshop!

Kavidha NatarajanGamification Partner for SelfDrvn Enterprise

4:00pm – 5:30pm

Workshop 4: What You Didn’t Know About Social Media Analytics

An insight to social analytics landscape in Malaysia and interpreting social data into actionable insights in order to manage corporate reputations, brands and marketing

ShahidFounder & CEO, Berkshire Media

Disclaimer: The programme is correct at the time of publication. The organisers reserve the right to make changes to the event programme without prior notice

Strategic Partner
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About Us

Social Media Chambers (SMC) is a premier non-profit organisation dedicated to advocating and advancing the discipline of credible social media.

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Our Contacts

MALAYSIA SOCIAL MEDIA WEEK 2018 SECRETARIAT,
No.73 Jalan TPK 2/8
Taman Perindustrian Kinrara,
47180 Puchong, Selangor, Malaysia

(+603) 8070 7666
(+603) 8070 0666 (Fax)